Precision Cabinet Makers
Precision Cabinet Makers
Precision Cabinet Makers
Redesigning a fresh online appearance to enhance the brand image
Redesigning a fresh online appearance to enhance the brand image
ROLE
UX Design | UI Design | Art Direction
The Background
The Background
The Background
The Background
Precision Cabinet Makers specializes in innovative cabinet manufacturing and interior renovation services in Australia.
In the wake of the COVID-19 pandemic, the Australian government introduced new homeowner grants to revive the residential construction sector. As a result, there was a significant increase in demand for home renovations.
To tap into the thriving market, Precision Cabinet Makers sought to enhance their online image and cater to upscale clientele. As such, they required a website revamp.
Precision Cabinet Makers specializes in innovative cabinet manufacturing and interior renovation services in Australia.
In the wake of the COVID-19 pandemic, the Australian government introduced new homeowner grants to revive the residential construction sector. As a result, there was a significant increase in demand for home renovations.
To tap into the thriving market, Precision Cabinet Makers sought to enhance their online image and cater to upscale clientele. As such, they required a website revamp.
Precision Cabinet Makers specializes in innovative cabinet manufacturing and interior renovation services in Australia.
In the wake of the COVID-19 pandemic, the Australian government introduced new homeowner grants to revive the residential construction sector. As a result, there was a significant increase in demand for home renovations.
To tap into the thriving market, Precision Cabinet Makers sought to enhance their online image and cater to upscale clientele. As such, they required a website revamp.
The Goal
The Goal
The Goal
The Goal
The Goal
Attract the high-end market
Targeting upscale clients, the website should convey a sophisticated and professional ambiance with an elegant and clean design.
Targeting upscale clients, the website should convey a sophisticated and professional ambiance with an elegant and clean design.
Demonstrate the brand’s expertise online
The website serves as Precision Cabinet Makers' online storefront. It should showcase the company's expertise and craftsmanship to attract potential clients.
The website serves as Precision Cabinet Makers' online storefront. It should showcase the company's expertise and craftsmanship to attract potential clients.
Reflecting The Brand's Image
Reflecting The Brand's Image
Precision Cabinet Makers rebranded themselves as elegant and exquisitely crafted. They are proud of quality craftsmanship and design, positioning themselves as a top-tier provider in the industry.
I took inspiration from the cabinet plans and incorporated the "Precision Measurement Mark" as the primary visual element on the website to reflect the brand's expertise in craftsmanship.
Decreasing the massive use of the brand's magenta color from the old website, I used it as an accent color throughout the new design. In addition, I applied grayscale colors on the website to highlight the refined and professional appearance and allow the photos of their exceptional work to speak for themselves.
Precision Cabinet Makers rebranded themselves as sophisticated, elegant, and exquisitely crafted. They are proud of quality craftsmanship and design, positioning themselves as a top-tier provider in the industry.
I took inspiration from the cabinet plans and incorporated the "Precision Measurement Mark" as the primary visual element on the website to reflect the brand's expertise in craftsmanship.
Decreasing the massive use of the brand's magenta color from the old website, I used it as an accent color throughout the new design. In addition, I applied grayscale colors on the website to highlight the refined and professional appearance and allow the photos of their exceptional work to speak for themselves.
Precision Cabinet Makers rebranded themselves as sophisticated, elegant, and exquisitely crafted. They are proud of quality craftsmanship and design, positioning themselves as a top-tier provider in the industry.
I took inspiration from the cabinet plans and incorporated the "Precision Measurement Mark" as the primary visual element on the website to reflect the brand's expertise in craftsmanship.
Decreasing the massive use of the brand's magenta color from the old website, I used it as an accent color throughout the new design. In addition, I applied grayscale colors on the website to highlight the refined and professional appearance and allow the photos of their exceptional work to speak for themselves.
Rolling with the Page
Rolling with the Page
Rolling with the Page
To sprinkle some spice to the browsing experience, I've added interactive features such as a measurement mark that moves along the page as users scroll through it.
To sprinkle some spice to the browsing experience, I've added interactive features such as a measurement mark that moves along the page as users scroll through it.
To sprinkle some spice to the browsing experience, I've added interactive features such as a measurement mark that moves along the page as users scroll through it.
Introduce the Materials
Introduce the Materials
Introduce the Materials
To showcase Precision Cabinet Makers' comprehensive service, we have listed various material options for countertops and cabinets on the website. These materials are presented in a clean and easy-to-read profile card format, making it simple for users to learn about them.
Showcase the brand’s expertise
Showcase the brand’s expertise
We demonstrated Precision Cabinet Makers' expertise and craftsmanship through 3 perspectives: comprehensive service info, successful project stories, and testimonials from their happy clients.
To facilitate the display of the company's offerings, I have designed multiple modules that can be applied to a variety of content and uses, making website expansion effortless for the team.
We demonstrated Precision Cabinet Makers' expertise and craftsmanship through 3 perspectives: comprehensive service info, successful project stories, and testimonials from their happy clients.
To facilitate the display of the company's offerings, I have designed multiple modules that can be applied to a variety of content and uses, making website expansion effortless for the team.
We demonstrated Precision Cabinet Makers' expertise and craftsmanship through 3 perspectives: comprehensive service info, successful project stories, and testimonials from their happy clients.
To facilitate the display of the company's offerings, I have designed multiple modules that can be applied to a variety of content and uses, making website expansion effortless for the team.
We demonstrated Precision Cabinet Makers' expertise and craftsmanship through 3 perspectives: comprehensive service info, successful project stories, and testimonials from their happy clients.
To facilitate the display of the company's offerings, I have designed multiple modules that can be applied to a variety of content and uses, making website expansion effortless for the team.
I Design things for the internet.
I Design things for the internet.
I Design things for the internet.
I'm a Visual & UX/UI designer hailing from Taiwan. With over a decade of experience in agencies, Tech start-ups, and freelancing, I wear various hats as a designer, aiming to provide simple and beautiful design solutions.
I'm a Visual & UX/UI designer hailing from Taiwan. With over a decade of experience in agencies, start-ups, and freelancing, I wear various hats as a designer, aiming to provide simple and beautiful design solutions.
I'm a Visual & UX/UI designer hailing from Taiwan. With over a decade of experience in agencies, start-ups, and freelancing, I wear various hats as a designer, aiming to provide simple and beautiful design solutions.
I'm a Visual & UX/UI designer hailing from Taiwan. With over a decade of experience in agencies, start-ups, and freelancing, I wear various hats as a designer, aiming to provide simple and beautiful design solutions.
I'm a Visual & UX/UI designer hailing from Taiwan. With over a decade of experience in agencies, start-ups, and freelancing, I wear various hats as a designer, aiming to provide simple and beautiful design solutions.
My sweet spot is working with brands that help make a positive difference in people's lives.
My sweet spot is working with brands that help make a positive difference in people's lives.
My sweet spot is working with brands that help make a positive difference in people's lives.
My sweet spot is working with brands that help make a positive difference in people's lives.
My sweet spot is working with brands that help make a positive difference in people's lives.
© Weishan Lo Design 2025
© Weishan Lo Design 2024
© Weishan Lo Design 2024
© Weishan Lo Design 2024
© Weishan Lo Design 2024
